Launched in October 2016, IOANNA DESCHAMPS is a fashion brand imagining and creating handcrafted hats.
The founder is a Parisian designer who has been passionate about hats since her childhood. An anecdote, her own Proust Madeleine, remains etched in her memory — every Sunday, driving to the countryside with her family, Ioanna’s great-grand mother would take off her elegant black felt bowler hat as she entered the car, dropping it delicately onto her lap and holding on to it like a treasure. Ioanna was fascinated by this unique emotional attachment.
Ioanna studied business knowing she would one day turn to fashion design. Following her passion, she begins evening courses in 2010 and earns a diploma in fashion and hat making. She learns the ropes at GIVENCHY Couture before launching her own fashion brand IOANNA DESCHAMPS.